What is (PPC) pay-per-click advertising?
A method used on search engines and websites across the internet where an advertiser is charged only when their ad is clicked.
What is the difference between (PPC) pay-per-click and organic search engine results?
Pay-per-click promotions are paid ads located on the right, bottom or side of a search engine results page. Organic search engine results are natural or non-paid.
What is remarketing?
Remarketing is an online advertising method that allows marketers to reach individuals who have previously visited their website, by showing them relevant ads when they’re visiting sites on the Google Display Network or search engine partner sites. This SEM tactic can help improve the ROI of PPC campaigns by taking advantage of lost visitors and turning them into leads or customers.
What is the Google Display Network?
The Google Display Network is made up of thousands of websites ranging from the New York Times to small websites that exist only to display Google AdWords advertisements for collecting ad-sharing revenue from Google.
Why do I receive Citrix ads and offers when I’m searching on the web?
If you receive Citrix search or display offers when you browsing the web, its most likely because you recently visited a Citrix page or searched a specific term and are no longer within the Citrix network environment.
What should I do if I’m interested in executing an SEM program?
If you’re interest in executing an SEM program, please request search consultation for support. Please note, all internal SEM efforts should be coordinated with the Citrix Web Marketing team to optimize performance and avoid strategic overlap with ongoing internal programs.